Poco da Poco

Vårdapoteket is a Swedish pharmacy chain with 24 pharmacies placed in care related locations. To distinguish and contrast themselves from the often very clinical and barren environments that hospitals make out, SDL developed a new identity inspired by the human body.

With a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. This graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material, such as stationery, retail and POS materials.

We provided Vårdapoteket with a simple and playful toolbox that creates an inspiring identity and much appreciated retail environment.

Project partners:
Urbandesign
Kari Modén

VIA Stockholmdesignlab

Via 1983

Paula Sher’s typographic murals at the Queens Metropolitan Campus in Forest Hills.

Love this system designed by lg2boutique for La Vittoria, a gourmet gala event to raise money for the Breast Cancer Foundation of Quebec.

Fundação Dom Cabral is renowned for being one of the best business schools in the whole world. It’s specialized in preparing executives, businessmen and companies to develop competitive advantages and an extensive vision of the future.

 

Greco Design was selected to create the whole signage system including identification, directional, orientation and regulatory signs for their new building.

Their solution: “We developed the concept of “projection” for the signage system project. The use of pictograms folded off the walls could encourage the scholars and visitors to see them from a wide angle and learn where they were and/or how to get where they wanted to go. This idea carries the concept “always look forward and keep an edgy perspective”.

The “projected” or folded out signage system was very well accepted and the pictograms could be seen from different distances, angles and places, allowing visitors to easily recognize their surroundings.

Greco Design is a graphic design office based in Belo Horizonte, Brazil. Since 2005 they are focused in visual identity, editorial design, self promotion and signage system. With a big relevance in the national scenario, Greco Design has projects selected for the last five National Biennial of Graphic Design. The office also achieved important national and international awards in this field.

Text and photography copyright of Greco Design